The Investors pay close attention to the number of players in Warcraft World, Blizzard's most profitable business, the game's millions of players has bring the stability to each Blizzard's revenue. "World of Warcraft" has been existed over 7 years. Over the past few quarters, the number of players in the game is a steady decline. The first quarter, the number of players of "World of Warcraft" for 10.2 million, unchanged from the previous quarter, but lower than the 11.4 million in the first quarter last year.
Activision Blizzard's Blizzard Entertainment CEO Mike Moerheim Mike Morhaime, in a conference called RS Gold said: "to maintain the level of the number of users has put us in a favorable position." He said, "World of Warcraft," the next piece of information the mystery of the "Panda" is being tested in the next few quarters may re-ignite the interest of the players.
National Alliance Capital Markets analyst Mike Xiji (Mike Hickey), Activision Blizzard on Wednesday confirmed that the number of players able to maintain the "World of Warcraft" level response to the EA launched the same type of game "Star Wars: The Old Republic .
it is said that "Taking into account the market in which their own situation, you need to maintain a stable level of the number of players. The threat of competition is the true test of the strength of a game a week, EA said that" Star Wars: The Old Republic "of last year The fourth quarter loss of 40 million users, the company's need to rely on new games in the future to achieve growth. This led to the EA shares fell 10 percent that day.
Activision Blizzard announced the layoffs of 600 people in February of this year. At the end of last year, the company has 7300 employees. Activision Blizzard said that the layoffs will not affect the company's game development progress, and "Diablo God 3" launch date will remain May 15 the same.